National Rugby League


The Challenge:

The NRL needed a way to engage fans at a grassroots level while also making game administration quick and easy to use. The league also wanted to be able to track players and ensure important information such as injuries and statistics wasn’t lost as they advanced through the rugby league ranks.

The Solution:

Participants and parents at the Australian Secondary Schools Rugby League Championships know exactly how good the FOX SPORTS PULSE experience can be.

The championships used FOX SPORTS PULSE program Live Score, which was developed with the NRL, to enable scores to be input onto a mobile phone or tablet live at the game. The technology automatically publishes scores and updates to a team’s FOX SPORTS PULSE website and allows for easy and instant social media sharing with fans on Facebook and Twitter.

All matches at the championships were shown live on the FOX SPORTS PULSE website, allowing friends and family back home to keep up to date with all the action and giving sponsors exposure beyond the event itself. Live Score is easy to use, with most users requiring only a mobile device with internet access, the URL and some simple login details to enable them to broadcast and view their scores.

Sporting leagues and club administrators know what a minefield it can be trying to track player movements and history. And when it comes to the NRL’s State of Origin, player eligibility is always a hot topic. The FOX SPORTS PULSE LeagueNet system – a custom-built membership database encompassing player histories and statistics – allowed the NRL to analyse player clearances to discover when players transitioned between states and help determine their age for eligibility. It has also reduced the NRL’s paperwork and slashed administration time.

Tracking player movements between teams and clubs is only the tip of the LeagueNet iceberg. In a high impact, high-risk sport like rugby league, injury management and reporting is vital. FOX SPORTS PULSE helped the NRL develop an injury-reporting tool – a first for grassroots sport – that stores a competitor’s full injury record in one place. For ease of use, the tool includes a specially designed interactive diagram of the human body that allows club trainers to select the body part a player has injured. Injuries are then forever a part of that player’s digital record, forming a complete picture of their life in rugby league and making that information secure and accessible for authorised personnel in future seasons.

NRL Sports Trainer Education Coordinator Geoff Todd said the injury-tracking tool was a ground-breaking step for clubs and for player safety. “It’s a great innovation, which will be a big benefit to the game in many facets in the future,” Todd said.

FOX SPORTS PULSE and the NRL are hopeful the injury-reporting enhancement will have future applications in injury research and development.